Life is full of fun things to do “just because.” But the time and cost of a website makes more sense if there’s a strategic reason for every part of it.
A well-thought-out web strategy more than justifies the investment. You can communicate brand, information, build prospect base, sell items, and have a lot of fun too.
Here are some thoughts on strategy for websites.
Know Your Audience
Whether a bullet point browser, a detail seeker, or a visual thinker, make sure your website addresses what users are looking for. One design can address multiple needs.
Organize for Users
Websites should be set up for who users are and what they’re looking for, not organized for internal reasons, like who reports to whom. Make it easy for people to buy, contact you, or take whatever next step you want.
Avoid the Pitfalls
What makes the difference between a quality project we all feel proud of and a near-miss that leaves the team tired and the promise unfulfilled?