Being Moved

Working on the Miracle Foundation website with brand consultant Karen Leland, we had so many amazing photos and stories to work with.

Miracle Foundation has been around 20 years, working to give orphans in India a better life, touching the lives of over 15,000 children at more than 300 orphanages across India. Founder Caroline Boudreaux ended up at an Indian orphanage in a remote village on Mother’s Day in 2000, and an international children’s charity was born. Guided by the United Nations Convention on the Rights of the Child, Miracle Foundation works to ensure children in all countries have the same fundamental rights, including the right to proper nutrition, education, healthcare, safety and more.

In other words, it’s hard not to be moved by the images and stories here. As a designer, you want to show people the heart of something, let them feel the emotion of it, and this was a project where that wasn’t at all hard to do.

Marketing manager Alison Osborne wrangled the content and image library with work from eight photographers who had documented projects over the years.

The Miracle Foundation branding includes a rich set of icons that help illustrate concepts like the UN Rights of the Child. We gave a retro overprint treatment to the simple line icons, to give them depth and interest, and added fun interactive animations that let you discover text content.

Here are a few photos we used for page banners that I love.

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By David Kerr | Filed Under: Client Stories Humanity

David Kerr Design